by Eurolinkgeie

Trade fairs can be one of the most important growth tools for B2B companies. If chosen wisely, they can provide a large concentration of highly targeted leads.

Incorporating trade fairs and exhibitions into your marketing and sales strategy is prudent. These events enable businesses to have many, targeted, face-to-face opportunities with both potential clients and partners. Your salespeople can strengthen existing customer relationships, while allowing product presentations to become customer experiences.

A trade fair or exhibition can also serve as your first access to an international market – where you can gain feedback on products or the presentation of them.

There are numerous and tangible benefits to attending a trade fair, however, it is not enough just to attend. With so many potential customers and opportunities clustered into one location, it’s important to get your strategy and action plan right beforehand.

We partner with businesses to help plan and implement strategies at trade fairs around the world. From finding the right trade exhibitions for your business and determining what and who to focus on, to assisting in your company’s presentation and negotiation with foreign partners, we can help you maximize your time and return on investment.

Benefits of Eurolink

When you tap into the Eurolink network, you can find trusted advisors to assist with a range of different services you may require while expanding abroad. Our network of professionals has helped countless foreign companies internationalize in Asia and Central/Eastern Europe.

Dedicated Project Manager

An internationalization expert will have a full view of your project and understand how all the pieces fit together, whether related to market entry, legal, tax, etc., and in one or many locations.

Transparency

Your project manager will be there every step of the process and will make sure you are fully informed about options, risks and benefits.

No language barriers

Expanding internationally comes with the added challenge of understanding and being understood. Our professionals can speak both the local language and yours.

Time Saved

Avoid having to shop around for and then manage multiple vendors all while tackling global expansion.

Vetted Experts

When entering a new market for the first time, it is important you can trust the people you work with. We work only with the best and most reliable.

Familiarity with Local Laws

Local regulations can be complex and in developing economies – change rapidly. Our experts remain on top of regulatory updates.

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